Fat Joe and Avakin Life Partner to Promote Eco-Consciousness, Planetplay to Invest in Climate Projects With Proceeds

Fat Joe in the Bronx for Eco-Gaming!

🌍 Eco-Gaming Partnership: PlanetPlay and Lockwood Publishing join forces with Fat Joe to promote environmental consciousness in the gaming community.

👕 Eco-Friendly Merch: The collaboration offers a range of in-game and physical merchandise, including clothing, with built-in carbon emissions reduction, reflecting a commitment to a greener planet. The shirts can be found in the game avakin life.

💰 Positive Impact: Proceeds from merchandise sales support global climate projects, including the Hongera Clean Cookstove Project in Kenya, mitigating CO2 emissions. 

🙅🏾‍♂️ In-Person Event: Fat Joe hosted a special one-day event at UP NYC in the Bronx, where fans can meet him and purchase exclusive physical merchandise.

🎮 Gaming for Change: The partnership represents a step towards making gaming a force for environmental good, with over $2.3 million invested in climate initiatives by PlanetPlay.

Thanks for inviting me to learn more about the project!

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