PEEPS® x Serendipity3 Easter Brunch Pop-Up: NYC’s Most Colorful Brunch Experience Ever!
If you’re looking to kick off the Easter season in the most vibrant, photo-worthy way possible, PEEPS® and Serendipity3 have something extra sweet in store for you. From March 26 through Easter Sunday, April 20, 2025, the iconic Upper East Side restaurant Serendipity3 will be transformed into a marshmallow-filled wonderland for Brunchin’ with PEEPS®—a whimsical, limited-time event that brings together two legends in one unforgettable experience.
What to Expect at Brunchin’ with PEEPS®
This pop-up isn’t just brunch—it’s a fully immersive, pastel-drenched, sugar-sprinkled celebration of all things spring and PEEPS®:
🌈 Over-the-top PEEPS® Decor – Expect everything from colorful table settings and plushies to a throne fit for a Marshmallow Bunny King.
📸 Photo Ops Galore – Snap memories with friends and family in a fully transformed space that screams Easter joy.
🍽️ PEEPS®-Inspired Menu – Serendipity3’s classics get a marshmallow twist with four exclusive menu items:
PEEPS® Cotton Candy Frrrozen Hot Chocolate
PEEPS® Hot Chocolate with Marshmallow Bunny topper
PEEPS® Bunny “Dirt” Sundae (yes, with PEEPS® Chocolate Pudding Bunnies!)
PEEPS® Belgian Waffles with colorful bunny marshmallows
Why You Shouldn’t Miss It
Whether you’re a die-hard fan of PEEPS®, a brunch aficionado, or just someone looking for a fun way to celebrate Easter in NYC, this event is pure serotonin. It’s also a great activity for families, couples, or anyone craving a little nostalgia in a sugar-coated setting.
“The vibrant energy and playful spirit of the PEEPS® Brand perfectly aligns with the creative nature of Serendipity3,” says Joe Calderone, Creative Director for Serendipity3.
Event Details
📍 Location
Serendipity3
225 E 60th Street
New York, NY 10022
(Upper East Side)
📅 Dates
March 26 – April 20, 2025
🕐 Brunch Hours
Available all hours that the restaurant is open.
💡 Note: While the brunch menu will also be offered at the Times Square location, the full PEEPS®-themed experience is exclusive to the Upper East Side.
🔗 Reservations
Make your reservation now via Resy to secure your spot.
About the Brands
PEEPS® is part of Just Born Quality Confections, a third-generation family-owned candy company behind MIKE AND IKE®, HOT TAMALES®, and PEANUT CHEWS®.
Serendipity3 is one of NYC’s most iconic restaurants, serving over-the-top eats since 1954 and beloved by celebrities and locals alike. It’s the birthplace of the famous Frrrozen Hot Chocolate and has been featured in movies like Serendipity (2001).
If you’ve ever wanted to eat dessert first, wear your pastels proudly, and sit on a marshmallow throne—this is your moment.
