Honestly, getting your new small business off the ground will probably not be an easy feat. For the most part, marketing to college students can feel like trying to catch a wave – if you time it right, you’ll ride it all the way to success. These young adults are vibrant, trendsetting, and full of potential to become loyal customers. But you have to understand the key.
What exactly is the key? Well, it’s to speak their language and offer value in ways that resonate with their dynamic campus lives. So, what exactly are the best strategies to capture the attention and loyalty of the college crowd? Well, let’s get started on how you can master this art!
Turning Laptops into Billboards
Alright, so this heading doesn’t make the least bit of sense, right? Well, you have to keep in mind that college students love decorating their laptops with stickers, turning them into personalized mobile billboards. When you were in college (if you attended), you were most likely guilty of this, right? This isn’t even a generational thing at this point; since the 70s, putting stickers on technology just seems to be a thing, and nowadays, it’s just no different.
So, just imagine your logo or catchy slogan stuck on hundreds of laptops across campus. It’s a fun and creative way to increase brand visibility. You can hand these out during local events, partner with student organizations, or even slip them into every purchase at your store.
Go with Branded Keychains
Next up is branded keychains. These nifty little items are perfect for lanyards and backpacks, making them an everyday companion for students. What is it with students and lanyards, right? Well, regardless, they love putting stuff on those, and the same goes for backpacks. So, just think about it: every time they reach for their keys or grab their backpack, they’ll be reminded of your business.
While sure, it’s subtle; this is still pretty effective marketing. You can distribute these during orientation weeks, at campus events, or even as freebies with purchases. The key (pun intended) is to make them functional and stylish, so they actually want to use them. For example, bottle opener keychains, mini flashlights, or cute charms with your logo can make a great impression and ensure your brand stays top of mind.
Branded T-Shirts Are Walking Advertisements
Now, one thing you should never do is underestimate the power of a free t-shirt. You have to keep in mind that college students love free stuff, and a cool, branded t-shirt can become a staple in their wardrobe. So, just go ahead and picture this: your logo, slogan, or a fun design walking around campus with hundreds of students. It’s like having walking advertisements all over town.
Give Out Coupons on Campus
Who doesn’t love a good deal, especially when you’re a college student on a tight budget? That’s where giving out coupons on campus comes into play. While this might vary, for the most part, universities often have special days where local businesses can promote themselves, but many also offer year-round partnership opportunities.
So, ideally, you’re going to want to grab this chance to distribute coupons offering discounts, buy-one-get-one-free deals, or other enticing offers. You can hand these out at events, partner with student groups, or even leave stacks at popular hangouts.
