Marketing is an essential component of any successful business. It is how you get your brand and products out into the world, so people recognize you and buy from you. Without a focused marketing strategy, many businesses do not have the kind of return on investment (ROI) they would otherwise have.
Marketing is far more than the posting of a few pretty images. It is a well-thought-out and constructed approach to communication with your target customer in language and imagery that connects with them. To helo you with your marketing strategy, here are a few ideas:
Research your Customer
You want to develop an idea of who your key customer is. The more you know about them, the more targeted your marketing material can be. Pose questions to yourself and your team, such as who is our key customer, what are their likes and dislikes, are they a family person, do they exercise? The more you can learn, the better. You should use your existing customer data to help you build this ideal customer profile, from there, you can use social media, your competitor’s sites, and their advertising material. Think about how your competitor describes your key customer. This should be pretty clear from their advertising if they are approaching this correctly.
Build Your Brand
Branding is essential. It is your core philosophy that will permeate all your marketing material. It also needs to be relevant to what you know about your key customer. When creating your brand, you will want to develop an eye-catching and attractive logo, but you need meaning and a purpose to your business. So, create core values, ethics, and ethos, a brand personality, and also a brand narrative. All this needs to be highlighted on your website so you can build continuity and, therefore, trust and loyalty.
Social Media
Social media is key to a successful marketing campaign these days. Most companies have a voice on many platforms such as Facebook, Twitter, and Instagram. All can be used for different purposes. Facebook may be more about the local community, where o can post long stories, whereas Instagram allows you to upload hard-hitting images, show your audience something about your business and brand. Social media when used correctly, has a huge reach, far more than you can expect without it. Moreover, it offers insights that can hello you create better marketing material in the future if you have the correct KPIs (key performance indicators) set up.
Community Engagement
Yes, social media is about the community, but you should never neglect the local community. Clearly, using Facebook could be a good idea to open up local news debates. You can also get involved in local events. It may be an idea to hold a stall where you can show the locals how you add value to their community and what you are all about, aka your brand philosophy. Never forget to use any opportunity to demonstrate your core values. You should also hand out promotional effects too, like these wine bottle bags at 4allpromos.
Thanks for reading and y’all stay dandy.
-Diego
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