SPOTLIGHT: THE LIL YACHTY COLLECTION BY NAUTICA

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I had the chance to check out Nautica as they introduced The Lil Yachty Collection by Nautica, an exclusive heritage capsule collection designed with musical artist Lil Yachty, that will be available this Holiday 2017.

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King of the youth

The “King of the Youth,” Lil Yachty, debuted his Nautica Holiday 2017 collection at the American Beauty venue in New York City. Unveiling the collection in front of media and influencers, Yachty presented a full range of clothing apparel and accessories inspired by the brand’s heritage. Here are some of my favorites!

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archives of the 80’s and 90’s

The limited-edition collection, consisting of both apparel and accessories, is featured in bright primary colors and includes a ripstop down puffer coat, Sherpa fleece bomber jackets, knit activewear tops and bottoms, cargo shorts, graphic tees, color blocked polos, as well as reversible fleece-lined bucket hats. Nautica-branded logo graphics and tartan plaid prints taken from the brand’s archives of the 80’s and 90’s are re-mixed with fresh colors, logo treatments, and updated with Lil Yachty’s “Sailing Team” logo.

How is Lil Yachty connected with Nautica? He was named a Creative Designer for Nautica in early 2017. From its flocked “N” logo patches to signature mesh detailing, the 19-piece collection draws inspiration from the brand’s design archives along with Lil Yachty’s favorite personal vintage Nautica items that he has collected and worn over the years. He has also been featured in the brand’s digital ad campaigns.

The Lil Yachty Holiday 2017 collection by Nautica will release at select Nautica stores globally and on nautica.com starting in November of 2017. The collection will range in retail prices from $40 to $168.

Thanks for reading, y’all stay dandy. 😎 Don’t forget to follow me on Instagram!
-Diego

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